People are not actually afraid of change as much as it's broadcasted.
People are afraid of uncertainty, giving up comforts and having to embrace what they perceive as detrimental to their livelihood or processes.
For example: anyone who had to suddenly endure $1,000 more in each paycheck probably will cope and adapt to that change just fine. Anyone suddenly having to endure the loss of $1,000 in each paycheck will probably exhibit a different response.
It is critical to understand and address what your audience is actually concerned about over stating, "we understand people are afraid of change."
